5 tips to improve your internal communication
It can be quiet embarrassing when your own employees are not aware of the latest internal news. Sometimes people don’t even know what the mission and vision are of the company they work for. And then we haven’t even started about employees who are not feeling a connection to the company. Many organizations pay a lot of attention to their external communication. It must be as clear and efficient as possible. But internal communication is at least as important to prevent all the points that are listed above. But how do you handle that? Make sure you have the following items in order:
Communication can take place through different channels. You can choose to send an e-mail, use an intranet, publish a magazine or use a message board in the cafeteria. What you choose doesn’t matter, but it is important that your internal communication is accessible to everyone. After all, an employee should never be able to say: “I didn’t have access to that”. If you have too many channels or they are difficult to access, a lot of communication can be lost. Therefore, try to communicate through one channel and make sure that everyone can easily access this, whether people are in the office or on the road.
We don’t live in a world where we’re okay with one-way traffic; we want to be able to respond to messages and indicate whether we like something or not. These options to reply to information gives employees the feeling that they are being heard. Who doesn’t get a smile on his face when they receive congratulations from colleagues when they have just landed a new deal? Or that your work is recognized by the people around you? Internal communication improves when it becomes a conversation instead of a monologue. Bonus point: you can get input from these conversations or interactions to improve your business.
3. In person
The communication department is mostly responsible for creating and curating internal content and although this is necessary, it is sometimes even better when employees create and publish their own. For example; use news from different departments. These stories will be much better received when the person that publishes it is someone that is involved in the news. Therefore make sure that employees from all levels of the organization can (and will) make content. Think of: blogs, reports, short videos or photos. Not only does this make communication more personal, but the communication department also has more time left for other tasks. Because they now only have to carry out the final editing.
4. Planning and strategy
Some organizations will have more to communicate than others. Nevertheless, planning remains very important. How do you ensure that people regularly come to the platform? Or how do you make sure that there isn’t an overload of information? A good communication plan, that states what and when content is being communicated, will definitely help. When you want to place something from time to time, a good spread is desirable. But you also want to create space for ad hoc communication. With multiple messages a day, you should think carefully about how you make people read what is important to them. For example think of push messages for very important content, to ensure that people see important information on their homepage.
Before you start looking at different software solutions, it is important to think about how you are going to use it. What is the purpose of the tool? Do you want to distribute newsletters to improve knowledge about the organization? Or do you want a platform where you can work together and where interaction is possible? Ask yourself: for how long will this platform be good enough, and can our company evolve to a next communication phase? Especially this last one is very important because tooling and implementation are not always cheap. Tooling will mainly simplify your internal communication, but a good tool must be accessible and offer people the opportunity to engage in conversations. Only then does a tool really help to improve your internal communication
Of course, there are other factors to improve your internal communication. But if you meet these points, you are well on your way.